Alli Houseworth is the president and founder of Method 121, digital communications company that builds brands and audiences through carefully curated in-person and online engagement strategies. Prior to venturing out on her own, Alli was the Communications and Audience Development Director at theatreWashington where she executed the rebranding of the 27 year-old company (formerly known as The Helen Hayes Awards), was the Director of Marketing and Communications at Woolly Mammoth Theatre Company, and founded the New York-based TKTS Patron Service Representatives Program—a customer-service program whose mission it is to provide a positive theatre-going experience for those in line to buy tickets. Named one of the “Top 100 Theatre Tweeters You Must Follow” by BroadwayWorld.com in 2010 & 2011, Alli has spoken on the topic of social media for Theatre Communications Group, the International Special Events Society, ArtsReach, March of Dimes, the National Alliance for Musical Theatre, Social Media Week Washington DC, and served as a live-tweeter at From Scarcity to Abundance: Capturing the Moment for the New Work Sector at Arena Stage. Alli has guest lectured at Barnard University, the University of Maryland Baltimore County, and American University, and is on the faculty of the MFA Theatre Management and Producing program at Columbia University where she teaches Audience Engagement: In Line and Online. You can follow her online at @AlliHouseworth.
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